TODDLERS | PROTECTION
BATA
JOYFUL STEPS
THE ASKCRAFT THREE DIGITAL WORLDS TO STEP INTO, FOR TODDLERS, KIDS AND PRE-TEENS. HIGHLIGHT THE PRODUCT BENEFIT FOR EACH OF THESE AGE STAGES: PROTECTION FOR TODDLERS, FLEXIBILITY FOR KIDS AND LIGHTWEIGHT FOR TEENS.
I took the three benefits as the main concept for this campaign. For ‘protection’ I played with blown up, inflatable materials, for ‘flexibility’ I used a lot of twisted, bent shapes and I played with zero gravity for the ‘lightweight’ shoes. I scanned the shoes to be able to use them in the 3D world, becoming a part of the digital universe.
THE SOLVE
