Earning stars | Bunny

During live video creators can earn Stars from their audience. Stars is a virtual good that lets fans show creators love and gives creators the ability to show love back.

VIP subscriptions | Dino

META

MONEY
MAKER

THE ASK

DEVELOP 7 ANIMATIONS TO EXCITE AND INFORM FACEBOOK CREATORS ON THE NEW POSSIBILITY TO MONETIZE THEIR CONTENT. COMMUNICATE THE OPPORTUNITY OF EACH TOOL, E.G. ADS ON REELS, EARNING STARS OR GAINING SUBSCRIPTIONS.

One of the most fun and challenging parts of this project was to find the right metaphors for the stories to be told. I wanted it to feel fun and abstract, but still really explaining the monetizing options in a visual way.


THE SOLVE

Ads on Reels | Pelican

Creators can earn money when they create great Reels by including ads. They can entertain fans and get paid from Reels views while ensuring the content remains front and center.

Ads for Live videos | Snail

Bonuses | Bird

Creators can earn money when they create great Reels by including ads. They can entertain fans and get paid from Reels views while ensuring the content remains front and center.

In-Stream Ads | Crocodile

Paid online events | Walrus

Creators can build a virtual stage and give fans access to special live video experiences with paid online events

Sketches

Subscriptions allow the creators’ audience to up-level their support for them and their work. They receive consistent, predictable monthly earnings, and their subscribers become easily identifiable, helping them connect more deeply with your audience.

In-stream ads for Live keeps  the Creators’ content front and center — they can earn money and provide a viewing experience with less disruption, choosing from pre-roll, mid-roll or banner ad options.

In-stream ads for Live keeps  the Creators’ content front and center — they can earn money and provide a viewing experience with less disruption, choosing from pre-roll, mid-roll or banner ad options.