NikeFor Nike and Size? I created a insanely fun campaign for the new Zoom Spiridon Cage 2 ‘Carnaby’ shoe! Together with Breaks Agency I created a one-of-a-kind digital experience, inviting customers to discover the new shoe and its inspirations. We created a gasified micro-site in which users can walk Carnaby Street through my eyes, with their own customized Nike and Carnaby character. Discovering tokens as they explore, the user visits a colorful Carnaby throughout the eras, with early access to product offered to those who complete the experience. It was fantastic to work together with an amazing team with talents from Breaks Agency and Parallax London to create this.
PLAY THE GAME